I would guess that for like twenty years Apple had sort of plan stored away to launch a television. Do you remember Mac TV? Pippin? They probably considered

I would guess that for like twenty years Apple had sort of plan stored away to launch a television. Do you remember Mac TV? Pippin? They probably considered it as a possible integration with Apple TV. That would mean for decades there was someone planning the product: How long would it take to launch? How much would it cost? What might the design be? What would be the business plan? They probably have a few plans like that.