> This will 100% require lying or being non-transparent at some point. I've been CTO/equity partner/division director/tech lead/IC/etc... and this is terrible

> This will 100% require lying or being non-transparent at some point. I've been CTO/equity partner/division director/tech lead/IC/etc... and this is terrible advice. The one thing you need as a leader is trust - your people need to trust you and you need to trust them. Treat people like the adults they are, tell them what's happening to the best of your ability, and people will work their asses off to accomplish the goal.