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I have saas ideas that I’m actively building, one is a high cost low volume product, and another is the opposite. How can I effectively sell these products, I
by hsbauauvhabzb 4y ago
I have saas ideas that I’m actively building, one is a high cost low volume product, and another is the opposite.
How can I effectively sell these products, I know nothing about sales, feel like any sales people would try and take a substantial clip of any ongoing business, and don’t expect that having an ongoing full time sales rep would have long term value.
My options are to learn sales myself or hire someone, but I don’t really know what to do in either route.
I’m interested in either approach, or both, my budget would be low 6 figures out outlay if required.
- test6554 4y agoFind leads, market your products to them, set low expectations for yourself, listen to their feedback, close the deal, support and retain the customer.
- butthatsit 4y agoSorry but this sounds like "now draw the rest of the owl" to me... How do you find leads? How do you market products to them? How do you get them to say a word of feedback? How do you close the deal? How do you retain the customer? I am trying hard for the past decade but all of these still go right around my head.
- tylerrobinson 4y ago> I am trying hard for the past decade but all of these still go right around my head. What have you tried so far? There is plenty of information available (even in these comments) about how to find customers.
- laserlight 4y agoIn early stage, there's no sales. There's talking to customers and solving their problems. Sales comes after product-market fit.
- sofixa 4y agoWhat would you call the attracting of the initial customers?
- MoyoGeorge 4y agovalidation? proof that there are people who actually want to use your product?
- maccard 4y agoMarket research or product fit
- c_o_n_v_e_x 4y agoCustomer development
- laserlight 4y agoI'll first answer in idealized terms. These initial customers should be early adopters. Early adopters don't need to be convinced. They would jump board, because you are offering a solution they have been looking forward to finding. This is a very romanticized view of starting a business. And, IMHO, this is a formula to build businesses that appeal to VCs. In reality, starting a business begins with listening to potential partners. I don't like to call them customers, because they are not, at this stage. One should test if there are common problems. Validate that these are worth solving. Develop an MVP. Rinse and repeat.
- tylerrobinson 4y ago> sales people would try and take a substantial clip of any ongoing business As others have said here, take this as an opportunity to learn something new and add sales skills to your toolbox! At a certain point, though, you have to reckon with the fact that paying for sales is better than making $0.