If your item is successful, they will source something nearly identical and sell it as a house brand and put you out of business. > Praveen Khandelwal, general

If your item is successful, they will source something nearly identical and sell it as a house brand and put you out of business. > Praveen Khandelwal, general secretary of the Confederation of All India Traders, alleges that Amazon uses customer data to understand the demand for products on its website and replicates them under its own private labels.