Yes, exactly. You've got a group of people who drive most of the profit margin for your product because they seek luxury, and you intend to nickel-and-dime that

Yes, exactly. You've got a group of people who drive most of the profit margin for your product because they seek luxury, and you intend to nickel-and-dime that group? How does this make sense? If that story isn't apocryphal, it should be taught in business schools as an example of missing the forest for the trees. It's like an executive at FedEx "figuring out" that they can save 1% of their costs by reducing the reliability of overnight delivery, or an executive at Mercedes "figuring out" that they can shave costs by using plastic leather. I'm not saying it doesn't happen, but it's a great way to destroy a brand with pound-foolish thinking.