Google have a ton of other ML features about you that they fit to the model and so you have been profiled to be a bit lecherous.[1] Do you feel good about that?

Google have a ton of other ML features about you that they fit to the model and so you have been profiled to be a bit lecherous.[1] Do you feel good about that? Think how it must feel to be profiled to be a crook or a bad credit risk or something else that actually impacts your life and is false. It's a little worrying. [1] Other people like you like this so it is assumed you do also. Without "lecherous" ever being mentioned or even anything like suggestively dressed appearing as a model feature. It is really, really easy to accidentally train a statistical model to be wildly prejudiced. It seems significantly harder for us to categorize it when it happens as "other similar decisions are made by shockingly violent racist and evil humans and this model and those using it should be treated with the same or more derision as they claim not be so and ought to know better." Significantly harder for many good reasons as well as bad ones.