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4080 -> $900/1200, 4090 -> $1600 What the hell Nvidia. Post EVGA breakup, this is a bad look. Seems like they're setting MSRP ridiculously high in order to und
by zzixp 4y ago
4080 -> $900/1200, 4090 -> $1600
What the hell Nvidia. Post EVGA breakup, this is a bad look. Seems like they're setting MSRP ridiculously high in order to undercut board partners down the line.
- mnd999 4y agoI’ll pass. Needs to be 1/4 of that to be worth considering. You can have a whole PC for less.
- seanp2k2 4y ago>You can have a whole PC for less. Not with even 50% of the FLOPS. The 4090 won't be the best perf/$, but considering how much perf/$ and perf/watt you can get these days, I think it's pretty hard to complain that these are available. If you don't play games, get a Ryzen 5 7600X for $300 with an iGPU more than capable of high-quality desktop computing. You can also get a brand new laptop for $130 right now https://www.bestbuy.com/site/asus-14-0-laptop-intel-celeron-n4500-4gb-memory-128gb-emmc-star-black/6498803.p?skuId=6498803 https://www.bestbuy.com/site/asus-14-0-laptop-intel-celeron-... , which is $57.37 in 1990 dollars. (according to https://www.usinflationcalculator.com/ https://www.usinflationcalculator.com/ ). The high-end is more expensive than ever, and the low-end is cheaper than ever. The Apple Lisa was $10k in 1983, which is about $30k today. You can get a Boxx Apex with multiple $10k Quadro GV100 GPUs and 8TB SSDs for that money today, or roughly a dozen high-end (but not TOTL) gaming PCs.
- sylens 4y agoI might be priced out of the market when my current rig goes. For the price of a 4080 you could have both consoles or a console and a Steam Deck
- perryizgr8 4y agoYou can get a 3060ti that performs better than both consoles combined. Don't need to go to 40 series if you care about vfm at all.
- omegalulw 4y agoThey are probably working towards cleaning out the 30 series stock given that crypto demand is dying off. It takes a lot to put 3060 prices on a marketing slide for 40 series.
- sheepybloke 4y agoThat sort of make sense... I was thinking of upgrading when the 40 series came out, but looking at these prices, it makes the 30 series look a lot more affordable for what I need, even if it's less performant.
- sheepybloke 4y agoEspecially when they've been have lower than expected revenue because of the crypto crash. You'd think that they would drop the price a bit to entice the people who've been waiting for GPU prices to drop to buy the new version.
- izacus 4y agoDidn't partners demand raising of prices for them to capitalize on high GPU demand?
- segadreamcast 4y agoFor comparison you can buy 3x Xbox Series S (which will play almost all current gen AAA games) for the price of 1x 4080. Absolutely preposterous.
- apazzolini 4y agoYou forgot to mention "at 60 FPS".
- Aissen 4y agoI think them meant xbox series X, not S.
- segadreamcast 4y agoAn Xbox Series X costs almost half of this 1 PC component and will run everything at 4K 144hz. correction: 120hz not 144hz.
- nulld3v 4y agoNo, it will run everything at lower quality settings and at lower resolutions. The "4K" is usually just 1440p/1080p upscaled.
- segadreamcast 4y agoSeries X is true 4K according to website[0]. Series S plays 1440p, upscaled to 4K. 0: https://www.xbox.com/en-CA/consoles/xbox-series-x?xr=shellnav https://www.xbox.com/en-CA/consoles/xbox-series-x?xr=shellna...
- Philip-J-Fry 4y agoThat pricing is absolutely insane. Reminder that the 780ti was $700. The top spec SKU. Nvidia has took the GPU shortage and now set that pricing as the norm. And people will eat it up like suckers.
- tromp 4y ago> And people will eat it up like suckers. Pricing can't be insane and causing huge demand at the same time...
- Philip-J-Fry 4y agoIt absolutely can. There's only 2 players in this business, 3 if you count Intel but their GPU future doesn't sound promising. Nvidia sets the bar and AMD follows. AMDs prices have slowly crept up as well. So no matter what, you're paying much more for a top spec GPU today than you ever have before. It's in the best interests of both Nvidia and AMD to keep these prices high, and it's a detriment to the consumer. AMD did it with their CPUs as well. They undercut Intel with some great price/performance deals. Grabbed their market share back and are now bumping those prices back up to parity with Intel. Now neither company has to cut their prices. Nvidia will use artificial scarcity to push these prices. We know they can produce a shit tonne of GPUs, they did it for years.
- adrian_b 4y agoWhile what you say is correct, the recent Ryzen 7000 announcement has shown that AMD remains much less greedy than NVIDIA, because with the top Ryzen 9 7950X at $700, the price per core has remained less than $50, about the same as it has been since the first Ryzen, even if the cores are now much faster. Before the first Ryzen, only Intel Atom CPUs had a price around $50/core, while the better Intel Core CPUs had prices around $100/core. Then Intel had to also follow AMD and drop the prices for the top models to around $50/core (the "efficiency" cores in Alder Lake and Raptor Lake count as a half core). So there is still hope that the RDNA 3 GPUs will have a more decent performance/price ratio, even if it is unlikely that they will be faster than the RTX 40 Series.
- datalopers 4y agoThey must think there's still gpu crypto miners out there.
- Nokinside 4y agoLow yield with new process at beginning and 4090 Ti might be delayed. By setting price high, you manage demand, avoid empty shelves and scalpers. 3090 is still just fine and generates profits. The price is right if you sell all you produce. Empty shelves means you charge too little.
- ls612 4y agoThe Titan in 2013 was $1000, when you have had 25% inflation since then and the 25% tariff that is almost exactly $1600.
- terafo 4y agoBut 4090 isn't the Titan. It doesn't have Titan drivers and everything.
- ls612 4y agoThe titan used the standard Geforce Game Ready drivers.
- Melatonic 4y agoFor awhile some of the Titan lines though got major features unlocked from their workstation graphic cards. I specifically bought a Titan XP used after the last crypto crash in 2018 for 350$ because I needed 10 bit colour output to a special 10 bit capable monitor for video editing and colour correction. I probably would have bought a 1080 ti instead with a much nicer cooler (for overclocking) which is a pretty similar card but that card was locked out of these features.
- lostmsu 4y agoTitan V even had HBM instead of the power hungry GDDR. But it also used to cost $3k MSRP. The new cards are an improvement over that.
- Philip-J-Fry 4y agoThe 780ti was effectively the Titan and was $700
- ls612 4y agoAnd came out 8 months later.
- LegitShady 4y agoRaising MSRP doesn't undercut board partners, it allows board partners to charge more which is what they want. Personally I think what they're doing is maximizing launch profit without totally crashing the 30x0 market which has a supply glut, something else board partners are worried about. I'm really not sure why you think this is bad for board partners - you haven't really explained your reasoning and what you did say doesn't make much sense. This is all positive for board partners. It's the cheap founders edition cards that undercut board partners.
- madamelic 4y ago> Raising MSRP doesn't undercut board partners, it allows board partners to charge more which is what they want. My understanding regarding the EVGA debacle is that Nvidia sets really high MSRP along with charging for the chips & giving themselves a headstart and the partners can't go above the MSRP then Nvidia comes in and slashes prices that only Nvidia can compete at (since they can give themselves discounts on the chips along with all of the other advantages they have). What board partners likely want is either: Nvidia is time-limited to a few months with Founder Cards or Nvidia allows them to sell cards for more money and Nvidia can't make any card except Founder.
- Aunche 4y agoGPU prices will trend towards market prices either way. I'd rather them somewhat overshoot MSRP rather than undershoot, which is what happened with the 30-series GPU. It's not fair that scalpers were getting rich while EVGA was operating at a loss.
- coolspot 4y agoI am pretty sure EVGA sold directly to miners, likely at a good margin: my day-one EVGA queue was never fullfilled, while miners showed warehouses full of EVGA cards.
- kllrnohj 4y ago> my day-one EVGA queue was never fullfilled Mine was, something like 9 months later. But I got my queue email & had 24 hours to buy. Maybe dig through your emails to see if you just missed it? Or maybe the model you waitlisted on was basically cancelled.
- paulmd 4y agowonder if he's one of the people who clicked the "I don't want to convert my queue to the LHR model, and I'm aware EVGA expects all future production to be LHR so this queue probably will never be fulfilled" button.
- adrian_b 4y agoWhile I expected about $1600 for 4090, for the other two, whose GPU sizes are 9.5/16 and 7.5/16 of the top model, I expected prices proportional to their sizes, i.e. about $1000 and $700. However, NVIDIA added $200 for both smaller models making them $1200 and $900. It is debatable whether 4090 is worth $1600, but in comparison with it the two 4080 models are grossly overpriced, taking into account their GPU sizes and their 2/3 and 1/2 memory sizes.
- Philip-J-Fry 4y agoThey will price the 4080 at $1200 to push people over the line for the 4090. After all, the performance difference for "just" $400 is quite significant.
- leetcrew 4y agomeh. after the last couple years, I'd rather have something expensive on the shelf than something "reasonably priced" but perpetually unavailable.
- paulmd 4y agothey're setting prices high (and delaying the launch of the mainstream and lower-tier cards) because they have huge stockpiles of Ampere chips they need to burn through. Launch the stuff at the top to get the sales from the whales (VR, enthusiast gaming, etc) who are willing to pay for performance and delay the lower cards that would compete with your ampere inventory. It's the Turing strategy all over again - when you have a stockpile of older cards, you don't make your new cards too attractive. And yes, they also have a big TSMC allocation too - but they gotta get rid of the Ampere stuff first, the longer it sits the more it will have to be marked down, launching new cards that obsolete the inventory they're trying to sell would just make things worse. AMD is going to be doing the same thing - they pushed back the midrange Navi 33 and will be launching only the high-end Navi 31 until that miner inventory burns through a bit. Similarly to NVIDIA, that likely implies they'll be launching at a high price, they'll undercut NVIDIA by $100 or $200 or something and take the margins but they're not gonna be the heroes of the $700 market either. --- The EVGA thing is a tempest in a teapot though, the losses he's talking about are something that's happened in the last month (he supposedly decided to quit back at the start of the year) and not representative of the (large, 10x normal) margins that board partners have been making in recent years. I personally didn't see much evidence of "price caps" with partner's first-party storefronts selling 3080s at 2.50-3x FE MSRP either. And yes, jensen is an asshole and being a partner is a low-margin business, everyone already knows that. EVGA is losing money because of some of it's CEO's ridiculous prestige side-projects (custom motherboards, enthusiast monitors, video capture cards that turned out to be falsely advertised, pcie sound cards, etc) and generous warranty support (long and transferable with absurdly cheap extended warranties) coupled with a higher-than-average failure rate (because they contract out assembly) and a generally lower-than-industry margin (because they contract out assembly) and they're just being drama queens on the way out. Someone else with a personal axe to grind (EVGA tried to blacklist him for a critical review), but relaying some commentary from the other board partners: https://www.igorslab.de/en/evga-pulls-the-plug-with-loud-bang-yet-it-has-long-been-editorial/ https://www.igorslab.de/en/evga-pulls-the-plug-with-loud-ban...
- Melatonic 4y agoYea this is insane. Screw Nvidia and wait for the second hand market to hit rock bottom (I would estimate this will start to happen in 1 to 3 months) and buy a used card for dirt cheap.