Apple pushes the security angle as a big differentiator. Source: https://www.apple.com/privacy/ https://www.apple.com/privacy/ The title of that page says "Priv

Apple pushes the security angle as a big differentiator. Source: https://www.apple.com/privacy/ https://www.apple.com/privacy/ The title of that page says "Privacy.That’s Apple.". I think as people get more knowledgeable of tech they will care more about security or privacy. It is already a big selling point of messaging applications.