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> Online advertising is dead Everything you just said is voided by the fact that Google's ad business continues to boom. It's going nowhere. And I say that as

> Online advertising is dead Everything you just said is voided by the fact that Google's ad business continues to boom. It's going nowhere. And I say that as someone that dislikes Google. Your pitch is emotionalism, I've been reading rants like that on HN for the past ~15 years. They're in practically every thread on Google or advertising. Meanwhile Google has gotten 17 times larger in that span of time. Their business has doubled in size since the beginning of 2019. Their operating income has skyrocketed. When did the death struggle begin for them exactly?

QuarterReptile 4y ago
So, maybe the rot is there, but it hasn't quite died? And even then, we'll need the strong storm to knock it over.
scarface74 4y ago
Blackberry saw it’s highest revenues in 2010. The iPhone has been out for 4 years and Android was just becoming popular.
- rchaud 4y ago
  That just meant Blackberry had peaked, not smartphones as a whole. The ad crown is already being passed to Amazon and Apple.
candiddevmike 4y ago
Google booming doesn't necessarily mean OP is wrong. Go read some PPC forums and you'll see a pretty consistent trend on ad ROI going down everywhere. Folks may just be spending more trying to spend their way back to a low CPA.
phendrenad2 4y ago
Only Google's search and youtube ad business continues to boom.
- rippercushions 4y ago
  Which is "only", what, 90% of Google's business?
  - phendrenad2 4y ago
    Well there are two ways to look at this story. One way to look at it is the duopoly is "under attack" from different media platforms, which is a frankly boring observation. Tiktok becoming more popular cuts into YouTube ads? Hardly shocking. Another way to look at it is the duopoly is being forced to retreat into their safe havens, yes that "90%" of their revenue that they can safely take for granted. I would wager on a guess that Alphabet and Meta are not happy if they can only serve ads on their owned and operated properties like google search, youtube and instagram. They are risking losing the wider web advertising market.

QuarterReptile 4y ago

So, maybe the rot is there, but it hasn't quite died? And even then, we'll need the strong storm to knock it over.

scarface74 4y ago

Blackberry saw it’s highest revenues in 2010. The iPhone has been out for 4 years and Android was just becoming popular.

rchaud 4y ago
That just meant Blackberry had peaked, not smartphones as a whole. The ad crown is already being passed to Amazon and Apple.

candiddevmike 4y ago

Google booming doesn't necessarily mean OP is wrong. Go read some PPC forums and you'll see a pretty consistent trend on ad ROI going down everywhere. Folks may just be spending more trying to spend their way back to a low CPA.

phendrenad2 4y ago

Only Google's search and youtube ad business continues to boom.

rippercushions 4y ago
Which is "only", what, 90% of Google's business?
- phendrenad2 4y ago
  Well there are two ways to look at this story. One way to look at it is the duopoly is "under attack" from different media platforms, which is a frankly boring observation. Tiktok becoming more popular cuts into YouTube ads? Hardly shocking. Another way to look at it is the duopoly is being forced to retreat into their safe havens, yes that "90%" of their revenue that they can safely take for granted. I would wager on a guess that Alphabet and Meta are not happy if they can only serve ads on their owned and operated properties like google search, youtube and instagram. They are risking losing the wider web advertising market.