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Relevant: "There's a simple reason your new smart TV was so affordable: It's collecting and selling your data, and serving you ads" (2019) https://www.businessi

• Dylan16807 4y ago
  The headline is not true. > Without that revenue stream, Baxter said, consumers would be paying more up front. "We'd collect a little bit more margin at retail to offset it," he said. A little bit. The value of that tracking is worth a lot to a company making near-zero margins, but it's not a very big impact on the full price.
  • kuschku 4y ago
    TCL said they're now making more money with tracking than with sold TVs. Just as comparison.
    • Dylan16807 4y ago
      But still somewhere in the single digit percent, I think. The march of technology is responsible for almost all of the cheapness of TVs, and niche commercial targeting is responsible for the non-cheapness of other TVs. Hisense has a $430 TV comparable to that $2200 model but with better color. Tracking, I dunno, might be $50.