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They actually are gaining market share dramatically among high traffic (big company) marketing sites: https://www.sitebuilderreport.com/state-of-website-builder
by pembrook 4y ago
They actually are gaining market share dramatically among high traffic (big company) marketing sites: https://www.sitebuilderreport.com/state-of-website-builders/ https://www.sitebuilderreport.com/state-of-website-builders/
Once static site generators + headless CMS's became all the rage among enterprise IT types, that opened the door to Webflow...since Webflow is basically a GUI-based static site generator + headless CMS.
If you ask the engineering team, they'll build the marketing site into a complicated monstrosity on Gatsby + Contentful, and then never allow you to touch it again. You'll need to go through them to make any changes--and they'll be busy with real product work.
If you build on Webflow, you're basically doing the same thing, but putting ownership of the marketing site squarely inside the marketing org (who likely has people who's time is less expensive able to do what you need in Webflow...and faster).
There's limitations for sure (eg. multi-lingual sites, nested directory URL structure, etc), but within a few years I'm guessing those will be solved and the adoption will be even more dramatic.
Although Webflow seems to be stupidly focusing on the whole "No code" Twitter circle-jerk with Logic/memberships, so they may get disrupted by Framer in the meantime however.
- rchaud 4y ago> If you build on Webflow, you're basically doing the same thing, but putting ownership of the marketing site squarely inside the marketing org (who likely has people who's time is less expensive able to do what you need in Webflow...and faster). Fair enough. I still don't think Webflow CMS is going to make much of a dent in this market (even though I think their GUI is much better than Wix/Squarespace). The charts in the site builder report link, even being 2 years old, suggest they're well behind even obscure platforms like Google Sites.
- magicink81 4y agoI would expect change in market share to be faster for design tools than CMS systems / web builders, as the barrier to adoption is lower for design tools, however, change does happen when innovation addresses under-served market needs and delivers greater value against those needs. Framer, Webflow, Jotform and others seem to be on a path to doing just that. Here's a chart that shows Figma's rise against competitors: https://miro.medium.com/max/1400/1*gdeNbC57BJKydbYQjNdqOg.png https://miro.medium.com/max/1400/1*gdeNbC57BJKydbYQjNdqOg.pn...
- omnimus 4y agoEvery webflow site means paying customer (and professional setting). It's pretty expected that free builders like Google Sites will have more websites. The question is how many of them are high quality. If you look at the 2 year old data - Webflow already had more sites in top 1 milion websites than WIX.