Seems like a language thing—I'd distinguish the initial "design" from the iterative "engineering". Of course, you could describe the latter as design, too, but

Seems like a language thing—I'd distinguish the initial "design" from the iterative "engineering". Of course, you could describe the latter as design, too, but it's an ambiguous word (like most words). The people taken by this clickbait aren't going to care which word is used.