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This post answered the one question that I couldn’t find answer for many years, that is why he did Dr.Dre get into the beats business or the other way why would

This post answered the one question that I couldn’t find answer for many years, that is why he did Dr.Dre get into the beats business or the other way why would the founders include Dr.Dre Now I understand that the equipment manufacturing is already commoditized and so the onus is fully on marketing and so he provides a great value.

Nition 4y ago
Reminds me of Intel hiring will.i.am from the Black Eyed Peas as Director Of Creative Innovation.
- christoph 4y ago
  While we're here, let's not forget Alicia Keys having the role of Global Creative Director at BlackBerry. https://www.blackberry.com/us/en/company/newsroom/press-releases/2013/alicia-keys-joins-blackberry-as-global-creative-director https://www.blackberry.com/us/en/company/newsroom/press-rele...
- jccalhoun 4y ago
  Lady Gaga creative director of specialty products at Polaroid in 2010 https://www.huffpost.com/entry/lady-gaga-named-creative_b_415164 https://www.huffpost.com/entry/lady-gaga-named-creative_b_41...
  - willhinsa 4y ago
    Obligatory Kanye interview clip (NSFW, explicit language): https://youtu.be/uYUCUrzrF5E https://youtu.be/uYUCUrzrF5E
distantsounds 4y ago
Watch the documentary "The Defiant Ones" it goes into great detail about the story between Dre and Apple.
- rr808 4y ago
  This was a great show. I had great respect for Dre when everyone said he should bring out a shoe and he said he wore the same shoes every day, headphones though...
pbhjpbhj 4y ago
Companies have long done this sort of aspirational marketing. President Cigars (made up) didn't need to be used by the president; the unnamed cowboy, on a poster, smoking your brand of cigarettes conferred some level of vicarious living and cool; etc. But, which company/companies were first with celeb staff members/owners (ie not just endorsement)? Planet Hollywood seems like it was an early version of this. Victor Kyam's (sp?) "I like it so much I bought the company" is on similar lines but not quite there. Thoughts?

Nition 4y ago

Reminds me of Intel hiring will.i.am from the Black Eyed Peas as Director Of Creative Innovation.

christoph 4y ago
While we're here, let's not forget Alicia Keys having the role of Global Creative Director at BlackBerry. https://www.blackberry.com/us/en/company/newsroom/press-releases/2013/alicia-keys-joins-blackberry-as-global-creative-director https://www.blackberry.com/us/en/company/newsroom/press-rele...
jccalhoun 4y ago
Lady Gaga creative director of specialty products at Polaroid in 2010 https://www.huffpost.com/entry/lady-gaga-named-creative_b_415164 https://www.huffpost.com/entry/lady-gaga-named-creative_b_41...
- willhinsa 4y ago
  Obligatory Kanye interview clip (NSFW, explicit language): https://youtu.be/uYUCUrzrF5E https://youtu.be/uYUCUrzrF5E

distantsounds 4y ago

Watch the documentary "The Defiant Ones" it goes into great detail about the story between Dre and Apple.

rr808 4y ago
This was a great show. I had great respect for Dre when everyone said he should bring out a shoe and he said he wore the same shoes every day, headphones though...

pbhjpbhj 4y ago

Companies have long done this sort of aspirational marketing. President Cigars (made up) didn't need to be used by the president; the unnamed cowboy, on a poster, smoking your brand of cigarettes conferred some level of vicarious living and cool; etc. But, which company/companies were first with celeb staff members/owners (ie not just endorsement)? Planet Hollywood seems like it was an early version of this. Victor Kyam's (sp?) "I like it so much I bought the company" is on similar lines but not quite there. Thoughts?