4 ms·

I hope they go down that route and get utterly demolished by the courts for disabling the competition in favor of their own ad network.

nojito 4y ago
Not possible without being a monopoly.
pjerem 4y ago
It never happened in a decade of App Store. Why would it happen with an ad network?
- stale2002 4y ago
  The reason why it would happen is because there has been a massive legal push to sue Apple, or pass new laws that make their behavior illegal. And these laws have passed, and are going to go into effect soon, and there is little Apple can do to stop it.
- solarkraft 4y ago
  Never happened? Every search I can think of had an ad covering half or more of my screen (full with the keyboard still enabled). Mostly of terrible low-quality apps you'd rather expect on the Microsoft store too. There's a whole tab for "curated" content. The whole App Store is one big "ew" experience. It's what you'd expect from other companies. ... and the rest of iOS already shows similar elements. Setting up an iPhone recently I think I saw 3 full screen ads for Apple services. From what I remember it would be a lot more if I used more first-party apps. What a disappointing way to ruin an otherwise pretty nice experience!
  - pjerem 4y ago
    Ah, sorry, you missed my point : I was not talking about ads but about the lack of competition for application distribution.
lucasyvas 4y ago
The steps they took to squash Facebook and the like (good riddance, fuck them honestly) all of a sudden have terrible optics if they push their own first-party ad platform. I'm not sure even the most devoted Apple fan could fail to see past that bullshit maneuver. It's one thing to stomp out little players, but when you can crush other giants under your thumb, the monopoly is clear. The operating system is all that matters, and whoever controls the leading operating systems wins. All the products some of us work on are absolutely useless compared to what the OS can deliver - we're all just services waiting to be swallowed up, ripped off, or pushed out.
pwinnski 4y ago
You get that ads can exist without invasive personal targeting, right? Ads used to be based on the location in which they were shown, rather than the person to whom they were shown. That's still an option for Facebook and Google, and there's no evidence Apple plans to do anything else.
- ccouzens 4y ago
  > Refine your audience. > Reach new customers or reengage the customers who know you. You can also refine your audience by gender, age, and location. https://searchads.apple.com/advanced https://searchads.apple.com/advanced
  - gigel82 4y ago
    No, no, don't say the thing out loud. Apple can do no evil!

nojito 4y ago

Not possible without being a monopoly.

pjerem 4y ago

It never happened in a decade of App Store. Why would it happen with an ad network?

stale2002 4y ago
The reason why it would happen is because there has been a massive legal push to sue Apple, or pass new laws that make their behavior illegal. And these laws have passed, and are going to go into effect soon, and there is little Apple can do to stop it.
solarkraft 4y ago
Never happened? Every search I can think of had an ad covering half or more of my screen (full with the keyboard still enabled). Mostly of terrible low-quality apps you'd rather expect on the Microsoft store too. There's a whole tab for "curated" content. The whole App Store is one big "ew" experience. It's what you'd expect from other companies. ... and the rest of iOS already shows similar elements. Setting up an iPhone recently I think I saw 3 full screen ads for Apple services. From what I remember it would be a lot more if I used more first-party apps. What a disappointing way to ruin an otherwise pretty nice experience!
- pjerem 4y ago
  Ah, sorry, you missed my point : I was not talking about ads but about the lack of competition for application distribution.

lucasyvas 4y ago

The steps they took to squash Facebook and the like (good riddance, fuck them honestly) all of a sudden have terrible optics if they push their own first-party ad platform. I'm not sure even the most devoted Apple fan could fail to see past that bullshit maneuver. It's one thing to stomp out little players, but when you can crush other giants under your thumb, the monopoly is clear. The operating system is all that matters, and whoever controls the leading operating systems wins. All the products some of us work on are absolutely useless compared to what the OS can deliver - we're all just services waiting to be swallowed up, ripped off, or pushed out.

pwinnski 4y ago

You get that ads can exist without invasive personal targeting, right? Ads used to be based on the location in which they were shown, rather than the person to whom they were shown. That's still an option for Facebook and Google, and there's no evidence Apple plans to do anything else.

ccouzens 4y ago
> Refine your audience. > Reach new customers or reengage the customers who know you. You can also refine your audience by gender, age, and location. https://searchads.apple.com/advanced https://searchads.apple.com/advanced
- gigel82 4y ago
  No, no, don't say the thing out loud. Apple can do no evil!