Anyone writing for publishers outside the top 10 (tbh, big 5) and KDP, isn't writing to make money - at least initially. They are writing because they like writ

Anyone writing for publishers outside the top 10 (tbh, big 5) and KDP, isn't writing to make money - at least initially. They are writing because they like writing books. The vast majority of authors really just want people to read the book they often spent an enormous amount of time creating.