> Those sites no longer exist. lots of sites that stop adblockers still exist - your sampling is probably biased if you don't see it. > You make it sound like

> Those sites no longer exist. lots of sites that stop adblockers still exist - your sampling is probably biased if you don't see it. > You make it sound like they didn't try. Recently (or about a yr ago, cannot recall any more) twitch.tv stopped allowing adblockers from blocking their ad feeds in to the stream. It's an expensive method (injecting ad video stream into the livestream data - you cannot directly ignore the ad; at best you can blank it out and wait for the 30 seconds). Youtube didn't try. Youtube probably considers adblocking a small issue atm (just my guess), and likely a lot of views come from the mobile app, which is much harder to block ads on. Twitch is trying, and is pretty successful. It wouldn't surprise me that the method twitch uses might work elsewhere too.