4 ms·

It’s a bit different from insurance, in that the benefit to the user of contacting police/rescue could be nearly infinite, while the marginal cost to Apple is

It’s a bit different from insurance, in that the benefit to the user of contacting police/rescue could be nearly infinite, while the marginal cost to Apple is small. So as long as the after-the-fact charge is high enough, Apple can amortize their costs. The main issue is it’s terrible PR for Apple to be sending $1000 bills to people who’ve been mauled by bears or gotten lost in the mountains, many of whom wouldn’t be able to pay anyway.

runeks 4y ago
> The main issue is it’s terrible PR for Apple to be sending $1000 bills to people who’ve been mauled by bears or gotten lost in the mountains, many of whom wouldn’t be able to pay anyway. Just hook it up to Apple Pay. “Pay $1000 to make an emergency call” /s
- smilespray 4y ago
  Hard to authorize payment with Face ID when your face has been eaten by a bear.
  - AdamN 4y ago
    Launch 2025: BearID
  - hulitu 4y ago
    Yet people still think FaceId is a good authenticating tool.
hbn 4y ago
> The main issue is it’s terrible PR for Apple to be sending $1000 bills to people who’ve been mauled by bears or gotten lost in the mountains Is it any better PR if there are stories out there of bodies found starved to death in the wilderness equipped with an iPhone that has the hardware capabilities to contact emergency services, but couldn't because the person didn't pay Apple life insurance