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"I remember feeling derisive about marketing as a young techie — it wasn’t creating the value. Nowadays, I often marvel at how much amazing value is present tha

"I remember feeling derisive about marketing as a young techie — it wasn’t creating the value. Nowadays, I often marvel at how much amazing value is present that people just don’t know about. If only there was a way to bring it to their attention…" - John Carmack https://twitter.com/ID_AA_Carmack/status/1551587190395789312 https://twitter.com/ID_AA_Carmack/status/1551587190395789312

balsam 4y ago
“A Lie Can Travel Halfway Around the World While the Truth Is Putting On Its Shoes” — Mark Twain, apocryphally. If only there were a way to encourage these extraverts to focus only on the value..
pwdisswordfish9 4y ago
All the more reason to be derisive about marketing then.
As_You_Wish 4y ago
Yes, I invented a cure for all forms of cancer in my basement. I've told nobody at all about it. For some reason, nobody is coming into my basement wanting to be cured of cancer. It's almost like nobody knows that I cured cancer, even though I haven't told a soul about it. Why don't people just know? Why do I have to talk to people or let others know? Don't they just know through ESP or something???
- Doxin 4y ago
  Of course in reality if you e.g. invent a new vacuum cleaner you hardly need to market it. People interested in buying a vacuum cleaner will show up at shops selling vacuum cleaners.
  - As_You_Wish 4y ago
    Yes, but how are you going to let people who have shops know that you have a new vacuum cleaner? If you invent a new vacuum cleaner in your basement, and don't tell a soul about it, how are vacuum cleaner shops even going to know that you have a new vacuum cleaner to begin with? If you do anything, anything to let people know that you have a vacuum cleaner - whether website, cold call, flyers, newspaper ads, get a store with signage, direct mail, going to trade shows - every single thing to get the word out is marketing. Ever single thing. If you even talk to someone that you pass by on the streets, and tell them you have a great vacuum cleaner, that's marketing. There's nothing anyone can do to sell anything without marketing. Because marketing definitionally means anything done to sell something. Nothing sells without marketing. Post it here on this very website we are now in and let people know...that's still marketing. Everything is marketing. Also, as I am one who has tried to sell stuff to stores that sell stuff, it is not easy. There are multitudes of scenarios in cold calling, for example: Me: Hi, my name is Joe Smith. I have this new vacuum cleaner that I invented, do you want to sell it? Vacuum shop: Yeah, my boss does all the purchasing, but she's out of the country for 3 months so you'll have to call back then. . Me: Hi, my name is Joe Smith. I have this new vacuum cleaner that I invented, do you want to sell it? Vacuum shop: No, we have an overstock of vacuum cleaners right now, call me back next year. . Me: Hi, my name is Joe Smith. I have this new vacuum cleaner that I invented, do you want to sell it? Vacuum shop: What is the list price? Me: $1500 Vacuum shop: No, we only sell vacuum cleaners that go up to $200 because we are in a low-income area. . This goes on and on with a million permutations.
penguin_booze 4y ago
There's a great advice for marketing people here: https://www.youtube.com/watch?v=RbAAVLcMzr4 https://www.youtube.com/watch?v=RbAAVLcMzr4.

balsam 4y ago

“A Lie Can Travel Halfway Around the World While the Truth Is Putting On Its Shoes” — Mark Twain, apocryphally. If only there were a way to encourage these extraverts to focus only on the value..

pwdisswordfish9 4y ago

All the more reason to be derisive about marketing then.

As_You_Wish 4y ago

Yes, I invented a cure for all forms of cancer in my basement. I've told nobody at all about it. For some reason, nobody is coming into my basement wanting to be cured of cancer. It's almost like nobody knows that I cured cancer, even though I haven't told a soul about it. Why don't people just know? Why do I have to talk to people or let others know? Don't they just know through ESP or something???

Doxin 4y ago
Of course in reality if you e.g. invent a new vacuum cleaner you hardly need to market it. People interested in buying a vacuum cleaner will show up at shops selling vacuum cleaners.
- As_You_Wish 4y ago
  Yes, but how are you going to let people who have shops know that you have a new vacuum cleaner? If you invent a new vacuum cleaner in your basement, and don't tell a soul about it, how are vacuum cleaner shops even going to know that you have a new vacuum cleaner to begin with? If you do anything, anything to let people know that you have a vacuum cleaner - whether website, cold call, flyers, newspaper ads, get a store with signage, direct mail, going to trade shows - every single thing to get the word out is marketing. Ever single thing. If you even talk to someone that you pass by on the streets, and tell them you have a great vacuum cleaner, that's marketing. There's nothing anyone can do to sell anything without marketing. Because marketing definitionally means anything done to sell something. Nothing sells without marketing. Post it here on this very website we are now in and let people know...that's still marketing. Everything is marketing. Also, as I am one who has tried to sell stuff to stores that sell stuff, it is not easy. There are multitudes of scenarios in cold calling, for example: Me: Hi, my name is Joe Smith. I have this new vacuum cleaner that I invented, do you want to sell it? Vacuum shop: Yeah, my boss does all the purchasing, but she's out of the country for 3 months so you'll have to call back then. . Me: Hi, my name is Joe Smith. I have this new vacuum cleaner that I invented, do you want to sell it? Vacuum shop: No, we have an overstock of vacuum cleaners right now, call me back next year. . Me: Hi, my name is Joe Smith. I have this new vacuum cleaner that I invented, do you want to sell it? Vacuum shop: What is the list price? Me: $1500 Vacuum shop: No, we only sell vacuum cleaners that go up to $200 because we are in a low-income area. . This goes on and on with a million permutations.

penguin_booze 4y ago

There's a great advice for marketing people here: https://www.youtube.com/watch?v=RbAAVLcMzr4 https://www.youtube.com/watch?v=RbAAVLcMzr4.