So, I might be wrong, but I don’t think there’s a single airline on earth that is consistently minting high profits—the most profitable airline (delta) earns 10

So, I might be wrong, but I don’t think there’s a single airline on earth that is consistently minting high profits—the most profitable airline (delta) earns 10% margins…in a good year. Do we really need to make airline businesses even harder to run? If passengers really saw value in the PAYF model, any airline with growth ambitions (eg. Ryanair) could take massive market share by implementing. The free market already solves this. The fact that it’s uncommon tells me non-business travelers don’t see much value in it.