The term "MVP" has expanded to cover things that are not strictly products. E.g., Eric Ries refers to a demo video as the "Dropbox MVP" because of the way Dropb

The term "MVP" has expanded to cover things that are not strictly products. E.g., Eric Ries refers to a demo video as the "Dropbox MVP" because of the way Dropbox used it successfully to generate demand: http://techcrunch.com/2011/10/19/dropbox-minimal-viable-product/ http://techcrunch.com/2011/10/19/dropbox-minimal-viable-prod... Rather than reject techniques like this because they're not technically products, I think we should expand the concept of MVP to include things like this because they serve the same purpose: learning about your market, reducing risk, validating ideas.