For our own SaaS[0], we provide a timed trial. But we regularly provide trial extensions because reality of business is that it takes time to get everybody on

For our own SaaS[0], we provide a timed trial. But we regularly provide trial extensions because reality of business is that it takes time to get everybody on board and onboarded. Reading this post, I suspect '30 days of use' would result in less 'please extend the trial' emails and would mean less friction during the trial. However, there is a tradeoff: when somebody reaches out for a trial extension, it may be their first contact, where having a fast and effective response gives them a sense of the level of service we provide. Sometimes it also results in further conversation about how we can help them make a stronger pitch to whoever internally is approving the purchase. So a looser trial would mean less of these conversations. Would have to test :) [0] - https://enchant.com https://enchant.com