Arguably, highly successful influencers tend to be very talented in some way. Hacksmith, Zachs King, Mark Rober have skills few can imitate. Mr Beast is a vide

Arguably, highly successful influencers tend to be very talented in some way. Hacksmith, Zachs King, Mark Rober have skills few can imitate. Mr Beast is a video producer whose creativity easily rivals those with much larger budgets. Some less obvious talents like connecting with a large number of people over one-way videos propelled PewDiePie's and Markiplier's channels to great heights. It appears easy to do what they do, but given such intense competition and few such successes, it's likely they provide something pretty rare that people want. (Some channels admittedly have early mover advantages). It is possible that algorithms and crowdsourced data in Youtube and Tik Tok are more meritocratic than the more traditional ways of selecting talents.