4 ms·

"Commercial breaks––people actually enjoy TV more with commercials". Maybe most people, but i hate forced commercials. I rather pause the video, do something el

"Commercial breaks––people actually enjoy TV more with commercials". Maybe most people, but i hate forced commercials. I rather pause the video, do something else for a while and resume the video. "Setpiece escape room experiences, like climbing into a coffin " I have been in a real coffin a few hours once for a halloween fright night. Pretty comfy things. Felt quite relaxed.

antman 4y ago
I clicked the link, took the first name in the publication, looked him up and is a professor in business and marketing. The things a professor of marketing needs to publish to thrive professionally these days seems to have become surreal.
xelxebar 4y ago
> Maybe most people, but i... You are Most People: > Though people say they prefer to watch television without ads, they sometimes enjoy programs that have commercial interruptions more. The surprising claim isn't that most people say they enjoy commercials, it's that TV programs with commercial interruptions tend to correlate with people reporting higher enjoyment of the TV program despite claiming that the would prefer less commercials.
- staticman2 4y ago
  "TV programs with commercial interruptions tend to correlate with people reporting higher enjoyment of the TV program" ... when watching an arbitrary TV show picked by the person doing the study. If you want to start assuming that a TV show you've chosen to watch will be more enjoyable with commercials go ahead, but that wasn't the way the study was done.
- b3lvedere 4y ago
  I can understand that process. Still i like personal control of my breaks :)
- detaro 4y ago
  Of course, TV programs with higher enjoyment are also the ones that selling ads on is more profitable, and thus are the ones with frequent-ish commercial breaks?
Jensson 4y ago
I think those things are like eating your fill on sugar, it is maybe a bit tasty to eat but you feel awful afterwards. Some people just doesn't connect the eating to the awful feeling so they continue consuming even though its just crap. And I bet there are plenty of studies showing that people actually eat more and like the food better when you add sugar in it.

antman 4y ago

I clicked the link, took the first name in the publication, looked him up and is a professor in business and marketing. The things a professor of marketing needs to publish to thrive professionally these days seems to have become surreal.

xelxebar 4y ago

> Maybe most people, but i... You are Most People: > Though people say they prefer to watch television without ads, they sometimes enjoy programs that have commercial interruptions more. The surprising claim isn't that most people say they enjoy commercials, it's that TV programs with commercial interruptions tend to correlate with people reporting higher enjoyment of the TV program despite claiming that the would prefer less commercials.

staticman2 4y ago
"TV programs with commercial interruptions tend to correlate with people reporting higher enjoyment of the TV program" ... when watching an arbitrary TV show picked by the person doing the study. If you want to start assuming that a TV show you've chosen to watch will be more enjoyable with commercials go ahead, but that wasn't the way the study was done.
b3lvedere 4y ago
I can understand that process. Still i like personal control of my breaks :)
detaro 4y ago
Of course, TV programs with higher enjoyment are also the ones that selling ads on is more profitable, and thus are the ones with frequent-ish commercial breaks?

Jensson 4y ago

I think those things are like eating your fill on sugar, it is maybe a bit tasty to eat but you feel awful afterwards. Some people just doesn't connect the eating to the awful feeling so they continue consuming even though its just crap. And I bet there are plenty of studies showing that people actually eat more and like the food better when you add sugar in it.