Isn't the color Nook OMAP based? And as I recall, the Galaxy Tab has a Hummingbird. I think we're talking past each other a bit. I know that Freescale has some

Isn't the color Nook OMAP based? And as I recall, the Galaxy Tab has a Hummingbird. I think we're talking past each other a bit. I know that Freescale has some newish parts that they are marketing for tablets. I saw one of their reference designs at a conference recently too. But as far as I know, no one has shipped a device intended to directly compete with the iPad (which is what a "tablet" seems to be basically understood as these days) based on a Freescale SoC. So it doesn't exactly seem to me that Freescale is losing share in that area - rather, that they have not yet broken into that particular market at all. What I was trying to say is that historically the i.MX have been lower end parts that were designed into different kinds of applications, and as far as I know, they are still doing OK in those markets. (The current generation of e-ink Kindles do have i.MX SoCs, for one thing.) Incidentally my understanding is that the Kindle Fire was done by the same ODM as the Blackberry Playbook and that they're fairly similar in terms of the component selection. Makes sense that the ODM would go with parts they're familiar with.