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SMS campaigns, both target and blanket, simply must dwarf any 2fa usage. In just one role I saw Sms-shots with 10s of thousands of recipients. SMS is also fairl
by Jenk 4y ago
SMS campaigns, both target and blanket, simply must dwarf any 2fa usage. In just one role I saw Sms-shots with 10s of thousands of recipients. SMS is also fairly heavily used for non-secure notifications (you bill is due / payment received / your password changed, etc.) quite heavily IME.
- powerhour 4y agoI wonder how often SMS 2FA serves as the entry point for more business. Like, devs choosing Twilio to try it out for low volume work before expanding into large campaigns.
- skrtskrt 4y agoIt's kind of both. SMS 2FA is more likely to serve as an onramp for "good customers" who are developers actually building real applications using your services, rather than people who are mass-blasting borderline spammy marketing texts. Traffic that gets identified as marketing traffic as opposed to traffic that will involve a human responding (like a chat bot to schedule with your doctor's office) actually costs Twilio much more to send because the Telco carriers charge more because they have to put more into mitigating the risk of getting blocked and sued for spamming. So the "good customers" are lower volume but higher margin, and generally more likely to grow at a sustainable pace and not disappear off the map, as the have a lot of code around using your APIs, not just "Send a kajillion messages". Those "marketing" customers will jump off your platform in a blink of an eye if someone offers them cheaper prices and less oversight on their spammy practices.