If non-technical founders are advised to try to code, technical founders should be advised to try to do sales/marketing/ops too. Just do not put too much expect

If non-technical founders are advised to try to code, technical founders should be advised to try to do sales/marketing/ops too. Just do not put too much expectations in either way: it will probably always be better to find a co-founder, not just to fill in the abilities gap, but also as emotional support / motivator / POV enriching...