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$1.7B is a remarkably low price given the amount of popular mindshare iRobot has.
by bpodgursky 4y ago
$1.7B is a remarkably low price given the amount of popular mindshare iRobot has.
- scoopertrooper 4y agoThey're getting eaten alive by competition though. Their first mover advantage has largely dissipated. Amazon might be able to give them exactly the kind of capital injection they need to get back in front. Alternatively, they might end up just becoming a brand sitting on top of an OEM. Time will tell!
- _ea1k 4y agoThat's a good point. They look like a premium-ish brand in a space that is rapidly becoming commoditized. That's exactly where Amazon tends to do well with hardware.