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Advertising itself is not necessarily bad, but it is how it is done. All FAANGs are growing their shares of the pie. It is time for someone to do it right. Abu
by mgh2 4y ago
Advertising itself is not necessarily bad, but it is how it is done. All FAANGs are growing their shares of the pie.
It is time for someone to do it right. Abusers have lived for too long, we need someone to beat them at their own game. Apple is rightly positioned to do so.
- candiddevmike 4y agoHow do you think Apple can "do advertising" right? Advertising by its very nature is abusive to users: https://en.wikipedia.org/wiki/Attention_theft https://en.wikipedia.org/wiki/Attention_theft. Maybe they should make all advertising (not just targeted) opt-in like they did with the advertising ID! I'm sure plenty of users will click allow.
- avalys 4y agoThe fact that someone has made this claim and given a name to the concept doesn't make it valid.
- mgh2 4y agoThe article doesn't make it clear whether this will be applied to the App Store only. If this is the case, apps are not a life-necessity in the information era - unlike information (search), shopping (e-commerce), or communication (social media). They do not intrude our everyday living unless we intentionally look for it. Every other kind of advertising does so and thus are open to abuse.
- howinteresting 4y agoBanking apps (for example) are absolutely a necessity. This is kind of a silly distinction to draw. My take is that either all advertising is bad or none is. That's why I use Linux, which has fewer ads (zero) than any other OS.
- mgh2 4y agoYou can go to your local bank or use the desktop app instead. How do you deter off bad/unethical advertising if everyone is subjective to it anyways? Like almost any tool, you have both bad and good actors. The how matters https://www.merriam-webster.com/dictionary/the%20end%20justifies%20the%20means#:~:text=%E2%80%94used%20to%20say%20that%20a,to%20get%20their%20candidate%20elected https://www.merriam-webster.com/dictionary/the%20end%20justi....
- amelius 4y agoInteresting. If something as abstract as "intellectual property" can be a thing, then surely so can "attention theft".
- hypertele-Xii 4y agoUnsolicited advertising is necessarily bad. It is an invasion of cognitive space for financial exploitation of the victim.
- whywhywhywhy 4y ago> Advertising itself is not necessarily bad, but it is how it is done As someone who worked in it for 7 years, nah it's all bad.
- otabdeveloper4 4y agoThat's like saying that money is all bad. Technically true, but good luck with that maximalist position.
- whywhywhywhy 4y agoApple managed to make the Macintosh, the iPod, the iPhone and iPad without an advertising business so yeah being maximalist and saying "This industry has nothing of value to add to our company" can result in great things.
- otabdeveloper4 4y agoHow many billions do you think Apple spent on advertising to get to this point, what do you think? Seems like that's a tremendous amount of value for Apple, as a customer at least!
- whywhywhywhy 4y agoRunning an ad campaign != running a advertising banner company. Absurd to suggest these are even remotely related.
- rchaud 4y agoApple is positioned to expand their ads business and take market share from their competitors. "Doing it right" doesn't have a good enough ROI, especially in tech.