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I do not understand what a demand-side platform is and the article does a terrible job of explaining it. Something to do with ads? Pretty sure they just made t

I do not understand what a demand-side platform is and the article does a terrible job of explaining it. Something to do with ads? Pretty sure they just made this phrase up for the article.

JLCarveth 4y ago
It's definitely an established term, Apple is using it in their job posts https://jobs.apple.com/en-us/privacy?returnUrl=/en-us/details/200369598/senior-product-manager-demand-side-platform-ad-platforms https://jobs.apple.com/en-us/privacy?returnUrl=/en-us/detail...
jaywalk 4y ago
Definitely not made up. It's basically a platform to allow advertisers to manage bidding on ad impressions in real-time, among other aspects of their ad campaigns. See https://en.wikipedia.org/wiki/Demand-side_platform https://en.wikipedia.org/wiki/Demand-side_platform
secondcoming 4y ago
DSPs are the part of adtech that match your data to an advertising campaign and then bid to serve you that ad.
ikiris 4y ago
Its always weird when people jump from "I don't understand something" to "no one understands something, they must have made it up" without any effort to verify that its not just you. Like is it arrogance? You can clearly find the term almost immediately defined here for example https://bfy.tw/TOgI https://bfy.tw/TOgI Like any basic search will do so.
- metadat 4y ago
  You've hidden a LMGTFY link behind a URL shortener. Please don't do this, there are better (and gentler, kinder) ways to get your point across other than tricking people other than the parent poster into clicking the link.
- lloydatkinson 4y ago
  What's worse, someone unwilling to go searching for bullshit ad terminology, or being a toxic dick and posting troll links?
dboreham 4y ago
I think it's the thing that facilitates showing you an ad for a thing you already bought last week.
jasode 4y ago
>I do not understand what a demand-side platform is and the article does a terrible job of explaining it. The intended audience for Digiday (the domain of this thread's article) are people already interested in the business of digital ads and marketing. Therefore, a common industry term like DSP is assumed as baseline knowledge so explaining it would be redundant and tedious for their readers. It's when the article is re-posted to an aggregator like HN that it seems like "demand side platform" is poorly explained by the author. HN readers like us were not the intended audience. EDIT to downvoters: I have no idea what you're downvoting. If you think my information is incorrect about Digiday, please post the correction.
pxue 4y ago
- marketplaces has demand and supply - demand are the buyers (people who spend the money) - supply are the sellers (people who has the goods) - online digital ads are typically sold and bought in a marketplace style system - demand are the advertisers - supply are people with the "goods", in this case, ad placement slots such as websites, newsletters, apps, app stores.. anywhere the advertiser can find audience and put an ad. - demand side platform is a platform for the advertisers to connect with the supply.
- dont__panic 4y ago
  Apple already has ads in the App Store, Apple Music, Apple TV+, Apple News, etc. So doesn't it already have a "demand-side platform" for the businesses that purchase ads for those mediums? Or am I misunderstanding the term?
  - pxue 4y ago
    That's correct. I don't know their scope. But there could be many ways to expand it. For example FB has an sdk that you can install in your app and then follow your user across the internet and serve ads to them. Apple could do the same. Not sure how privacy would come in.
aasasd 4y ago
Same. I'm a web dev since mid-twothousands, and I gave up on understanding advertising lingo lately.
- nemothekid 4y ago
  Lately?? The term DSP is as old as Facebook, the company. DSPs are “legacy” tech at this point
  - lloydatkinson 4y ago
    Actually DSP to most people on HN is going to mean "digital signal processing".

I do not understand what a demand-side platform is and the article does a terrible job of explaining it. Something to do with ads? Pretty sure they just made this phrase up for the article.

JLCarveth 4y ago

It's definitely an established term, Apple is using it in their job posts https://jobs.apple.com/en-us/privacy?returnUrl=/en-us/details/200369598/senior-product-manager-demand-side-platform-ad-platforms https://jobs.apple.com/en-us/privacy?returnUrl=/en-us/detail...

jaywalk 4y ago

Definitely not made up. It's basically a platform to allow advertisers to manage bidding on ad impressions in real-time, among other aspects of their ad campaigns. See https://en.wikipedia.org/wiki/Demand-side_platform https://en.wikipedia.org/wiki/Demand-side_platform

secondcoming 4y ago

DSPs are the part of adtech that match your data to an advertising campaign and then bid to serve you that ad.

ikiris 4y ago

Its always weird when people jump from "I don't understand something" to "no one understands something, they must have made it up" without any effort to verify that its not just you. Like is it arrogance? You can clearly find the term almost immediately defined here for example https://bfy.tw/TOgI https://bfy.tw/TOgI Like any basic search will do so.

metadat 4y ago
You've hidden a LMGTFY link behind a URL shortener. Please don't do this, there are better (and gentler, kinder) ways to get your point across other than tricking people other than the parent poster into clicking the link.
lloydatkinson 4y ago
What's worse, someone unwilling to go searching for bullshit ad terminology, or being a toxic dick and posting troll links?

dboreham 4y ago

I think it's the thing that facilitates showing you an ad for a thing you already bought last week.

jasode 4y ago

>I do not understand what a demand-side platform is and the article does a terrible job of explaining it. The intended audience for Digiday (the domain of this thread's article) are people already interested in the business of digital ads and marketing. Therefore, a common industry term like DSP is assumed as baseline knowledge so explaining it would be redundant and tedious for their readers. It's when the article is re-posted to an aggregator like HN that it seems like "demand side platform" is poorly explained by the author. HN readers like us were not the intended audience. EDIT to downvoters: I have no idea what you're downvoting. If you think my information is incorrect about Digiday, please post the correction.

pxue 4y ago

- marketplaces has demand and supply - demand are the buyers (people who spend the money) - supply are the sellers (people who has the goods) - online digital ads are typically sold and bought in a marketplace style system - demand are the advertisers - supply are people with the "goods", in this case, ad placement slots such as websites, newsletters, apps, app stores.. anywhere the advertiser can find audience and put an ad. - demand side platform is a platform for the advertisers to connect with the supply.

dont__panic 4y ago
Apple already has ads in the App Store, Apple Music, Apple TV+, Apple News, etc. So doesn't it already have a "demand-side platform" for the businesses that purchase ads for those mediums? Or am I misunderstanding the term?
- pxue 4y ago
  That's correct. I don't know their scope. But there could be many ways to expand it. For example FB has an sdk that you can install in your app and then follow your user across the internet and serve ads to them. Apple could do the same. Not sure how privacy would come in.

aasasd 4y ago

Same. I'm a web dev since mid-twothousands, and I gave up on understanding advertising lingo lately.

nemothekid 4y ago
Lately?? The term DSP is as old as Facebook, the company. DSPs are “legacy” tech at this point
- lloydatkinson 4y ago
  Actually DSP to most people on HN is going to mean "digital signal processing".