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If the ads aren't limited to google's own properties, then this costs Google 68% of the total ad inventory that is shown on non-google sites, since that's the r
by mmaunder 15y ago
If the ads aren't limited to google's own properties, then this costs Google 68% of the total ad inventory that is shown on non-google sites, since that's the rev share.
Are they limited to Google's own properties? I've never used free ads, so curious. In a way that would help validate the theory, but the non-existence of a limitation wouldn't invalidate it.
Interesting observation and I think it's probably correct about the inflationary effect.
- veesahni 15y agoThe vouchers give me a cash balance on my account, allowing me to spend it in any way I chose to. So no, they aren't limited to Google's own properties and Google would have to pay publishers on their content network. However, they operate with an unknown spread between the publisher payout and the advertiser bids - not sure how they would handle payout in the case where no real money was actually spent.
- mmaunder 15y agoThey've said their revshare is 68% in the past: http://adsense.blogspot.com/2010/05/adsense-revenue-share.html http://adsense.blogspot.com/2010/05/adsense-revenue-share.ht... It would require significant changes to their bidding and reporting applications to fudge paying out less for advertiser dollars sourced from a voucher. So I suspect they eat the cost and the net effect is an aggregate boost in earnings.
- cperciva 15y agoThey said that they pay out 68% of what they collect from advertisers. Do vouchers count as money "collected from advertisers"?
- joelrunyon 15y agoVouchers give you a monetary balance in your account. If bidding on a display network property, they would pay the advertiser. However, if they're bidding on the search network, Google basically pays itself.