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> So we're catering to the people who are OK with buying a subscription because there are enough of them. Are there enough of them? Many services seems like th
by auveair 4y ago
> So we're catering to the people who are OK with buying a subscription because there are enough of them.
Are there enough of them? Many services seems like they can only exist because many people forget to cancel their subscription.
- davidkuennen 4y agoI believe this to be untrue. People are very quick to unsubscribe to my app once they don't see a use for them for the paid version anymore.
- amelius 4y agoThere is also lock-in. In many services you will lose your data if you unsubscribe.
- eastbound 4y agoAs a B2B cloud vendor, I’d say 60% of my revenue comes from companies who don’t know are using our products. However, this is part of the business model which sponsors the creation of a product for the 10% who are intensively using our products. I think of this illegitimate money as seed funding, by large companies, who certainly hope that we’ll reach the feature level of IBM’s products. Given they spend a million a year for IBM’s products, I think they’re doing good by seeding startups like us, even if we fail (which we won’t).
- phphphphp 4y agoThere’s many reasons someone may continue their subscription while they’re not actively using the product, so while some people may forget, it’s difficult to determine that without someone saying explicitly that they forgot — and many companies will refund unused subscriptions. I have subscriptions that remain active despite not actively using the product: I could save money by unsubscribing and resubscribing but the money saved isn’t worth the effort to re-subscribe each time I want to use it.
- xg15 4y ago> but the money saved isn’t worth the effort to re-subscribe each time I want to use it. The effort needed to un-/resubscribe is something that the service can directly control though.