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This is good news, I hope they make it available in all “In App Browsers” (IABs) too, along with all saved payment cards in your key chain. As a data point fro
by samwillis 4y ago
This is good news, I hope they make it available in all
“In App Browsers” (IABs) too, along with all saved payment cards in your key chain.
As a data point from an online retailer, we kept seeing a significantly high (I think it was something ridiculous like 30%) drop out at the check out payment screen for all Facebook/Instagram ad customers.
What was happening was they were clicking on ads, coming to our site, going to purchase and then when they reached payment didn’t have access to Apple Pay or there saved card details. The in app browsers have an “open in Safari” button, they were clicking that - so they could use their prefers payment method - and loosing their session and shopping cart. It was catastrophic!
We ultimate fixed the issue with a warning message to customers who are within an IAB.
IABs are bad for advertisers, they only serve to keep users within the social media app.
Anyone with the Beta, I would love to know if either Apple Pay or key chain saved cards are available now in social media IABs.
- solarkraft 4y ago> The in app browsers have an “open in Safari” button, they were clicking that - so they could use their prefers payment method - and loosing their session and shopping cart. It was catastrophic! This is one of the few instances in which Android went to some lengths to provide a good UX. An IAB can transition into the real thing without even re-rendering or blinking - and it has all the user data of the main browser.
- jefftk 4y agoThat's not quite right. A real in-app browser on Android, like Facebook's, has fully independent state. But Android also supports a feature called Custom Tabs, where you can have something that looks an acts a lot like an in-app browser but is actually your default browser under the hood. The embedding app gives up some control over it, and can't for example, inject custom JavaScript, but in exchange it shares state with the default browser. More: https://developer.chrome.com/docs/android/custom-tabs/ https://developer.chrome.com/docs/android/custom-tabs/
- notsound 4y agoI am using the beta, and I was able to make a purchase with Apple Pay via something resembling an IAB.