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We have moved from a people focus to a content focused UX design. TikTok is this in perfection as while "creators" get millions of views, remembering them on sc
by jsemrau 4y ago
We have moved from a people focus to a content focused UX design. TikTok is this in perfection as while "creators" get millions of views, remembering them on scale is hard and following usually doesn't alter the experience much.
The reality is that a "people directory" doesn't have the same level of engagement.
- saurik 4y agoThe assertion wasn't that that model was somehow better or "more engaging" (as if that even means something is better...): it was that it is essentially now missing as Facebook pivots from being a social network to trying to do this other thing that is competing with their strategy to force people to "engage" more with their friends (which I 100% agree doesn't scale as well as engaging with dedicated creators).
- api 4y agoTikTok is basically an algorithm to crowd source superficially engaging content in order to keep people staring at the app as long as possible to show ads (and propaganda) while the app hoovers up data.
- jsemrau 4y agoTrue. Yet if you look at it from a UI perspective. The name of the "creator" is tugged away on the most left which in most cases you wont see as you swipe away. Yes, you might see the face of the person who made it, but there is a multitude of videos without personally identifying features. Contrast that with LinkedIn, you see a post and the immediately visible information is the person who wrote it, what's his/her role is, and only then the content.