I always thought Facebook sat at a very awkward, uncanny-valley type position on the social media spectrum. On the one hand it doesn't feel (or is) private or p

I always thought Facebook sat at a very awkward, uncanny-valley type position on the social media spectrum. On the one hand it doesn't feel (or is) private or personal. The feed mechanic doesn't really make for great conversations and everything is half public, the line between friends and other people isn't that clear, and so on. Chat platforms like Telegram/Discord/Whatsapp and TikTok clearly lean into one direction (albeit on opposite ends of the spectrum). TikTok tends to be a mile wide and an inch deep but at least it leverages what the internet is good at, and chat apps do the reverse. I think that bifurcation is just happening in general, not just on social media apps. There's more interest in private spaces as well as mass popular culture but the middle-ground isn't that appealing any more.