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If it's selling for so much does that mean Toyota (the company) is missing out on a ton of margin that the dealerships are making?
by maerF0x0 4y ago
If it's selling for so much does that mean Toyota (the company) is missing out on a ton of margin that the dealerships are making?
- nradov 4y agoIn theory, yes. But Toyota is positioned as a mainstream value brand. They don't want to damage their brand image in the marketplace by raising MSRP just because they temporarily can't manufacture enough to meet demand.
- somerandomqaguy 4y agoFor that money the Lexus NX 450h+ is probably viable. And would probably hold a higher resale due to the Lexus badge.
- wing-_-nuts 4y agolol, no. If you pay a massive markup over msrp, you've just lit that money on fire when things normalize and you go to sell.