> The ultimate goal for all business is to drive revenue, and it is imperative that this is achieved in a legal manner that abides with the local regulatory/com

> The ultimate goal for all business is to drive revenue, and it is imperative that this is achieved in a legal manner that abides with the local regulatory/compliance requirements. This belief that "if nobody said it's wrong, it's okay" means driving "legal revenue" is always a race for loopholes. I had a disturbing look at the everyday work of a PR disaster management company, and watched how they subtly directed the entire flow of a minor internet firestorm the way they wanted it to go. Few people saw what was happening, including some of those who knew that a PR firm was involved and were on the lookout for it. If this is something that individual small-to-medium- sized companies can afford, what are the big players doing that we never see? And if we never see it, how does it get regulated? But it's OK, because there is no rule against it.