2 ms·
> In games, if you show marketing a new game they'll tell you it won't sell. And they would statistically be right, as most games don't sell. On a serious not
by golergka 4y ago
> In games, if you show marketing a new game they'll tell you it won't sell.
And they would statistically be right, as most games don't sell.
On a serious note, though — there's plenty of marketing specialists in game industry that have a lot of experience with new and indie titles; some companies like indie publishing houses are built upon this. I've worked in one and seen this first-hand. Generalising negative statements like this about a whole profession seem like a product of arrogance.
- bsenftner 4y agoAfter decades in the industry, I'd say the arrogance and lack of professionalism is in the marketing side of the industry.
- golergka 4y agoArrogance and lack of professionalism is 80% of every profession on the face on the Earth.
- nibbleshifter 4y agoArrogance and lack of professionalism are what half my industry (security) works on. Arrogance in the sales process (yes we can break your shit), and a certain level of in unprofessionalism in the delivery side (we with actually break your shit) tends to convert to repeat business with competent clients.