There's a little-known theory (whose name eludes me) that states: any outcome in behaviour is highly dependent on the immediate and unpredictable interplay of v

There's a little-known theory (whose name eludes me) that states: any outcome in behaviour is highly dependent on the immediate and unpredictable interplay of various environment variables and their real and perceived effect on the person. this alone cancels the efficacy of any nudges (but some variables may be in the same direction as the nudge--hence the original but misguided nudge research: they were fooled by randomness). I have seen married women who were loyal to their husbands (and who had no idea they would fall for a guy who practiced "seduction" on them) become bewildered and surprised by their own behaviour even though the behavior went against their firmly-held opinions about themselves (that is: I love my husband and I am loyal to him.). The environmental variables used by the person (who is a marketer) were too strong for their opinions to hold out against. As an example, he would invite them to his studio, which he had decorated (and clean) and made it so homely and snug and comfy that the first lines of defense were broken before they had a chance to realize what trap they were in. The marketer also tried to brainwash me (but failed) because I knew the power of variables and this knowledge alone saved me--even though he seemed irresistibly charming in the capacity of a father figure I never had.