When you're have a small company you're hoping to turn into a larger one, many deadlines are every bit as existential as a DoD proposal deadline for a defense c

When you're have a small company you're hoping to turn into a larger one, many deadlines are every bit as existential as a DoD proposal deadline for a defense contractor. Especially when you don't have a big slosh pool of VC funding (but this is largely true even if you do), the difference between "stable and growing at a healthy pace" and "if something doesn't change we'll have to shut down" is often one or two customers.