Even within the scope of "rounded rectangle", there are a ton of choices that will establish an overall aesthetic feel and visual identity. – How rounded is th

Even within the scope of "rounded rectangle", there are a ton of choices that will establish an overall aesthetic feel and visual identity. – How rounded is the rectangle - The thickness of the bezel - How rounded is the phone depth-wide - The shape of the notch - The location and appearance of the speakers - The location and appearance of the cameras – The location and shape and choice of buttons on the side (volume, lock, silence) - Any sort of visual framing of the edge of the phone In all of these respects the Nothing Phone basically just cribs off of the iPhone design language. Compare e.g. to the Samsung Galaxy S22. It still has basic the "rounded rectangle" form factor, but the other elements are unique, giving it its own visual identity.