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Recently I got an account on a developer tool (Checkly) because the company I joined uses it. I then got 5 different emails from them in a 48 hour period. Lik

Recently I got an account on a developer tool (Checkly) because the company I joined uses it. I then got 5 different emails from them in a 48 hour period. Like I'm sure many users sign up then drop out of your funnel but I'm part of an organization that's a paying customer. I'm already going to use your stuff. What possible business benefit could there be to you spamming me? If anything you're risking the inverse - it made me want to migrate away from the tool.

mattgreenrocks 4y ago
The 'cost' of email is borne by the recipient, mostly.
chairmanwow1 4y ago
Sounds like they are optimizing for a KPI on time to full integration. Someone else paid for it, now they want to make sure that you are actually using it. Still absurd, but I know this is a problem friends of mine have had.
- bombcar 4y ago
  The "here's how to use the product you paid for" emails that trickle out over a few weeks or a month is vastly different than "throw you into every single marketing email bucket we have" but companies seem to lean toward the latter.
tnolet 4y ago
Hey CSMastermind, I'm founder at Checkly and I got a ping we were mentioned. We do send out some "getting started" messages on autopilot. We also did a product launch Thursday and then our regular changelog on Monday. That probably was overwhelming. If you could email me on tim -at- checklyhq -dot- com I will track down if we hit the the spam cannon too hard.
- wccrawford 4y ago
  I don't use your tool and I'm unrelated to CSMastermind, but I can tell you that you absolutely hit the "spam cannon" too hard. 5 messages in 48 hours? That's absolutely ridiculous. They could all have been 1 message if it was important that they get that info, and it could have been 0 messages if it wasn't.
  - tnolet 4y ago
    You are correct. I will figure out two things. 1. Why our fancy expensive mailing/marketing tool (Intercom) does not spread these messages in a relaxed fashion (it should) 2. If of those five messages, maybe two were the obligatory "confirm your email" and standard "Welcome to Checkly, this is what we do" TL;DR we should not spam.
    - tnolet 4y ago
      We checked our Intercom. We spammed. One user got six emails in a 5 day span. There were some separate initiatives going on. We didn't check the settings and current outgoing mail. We will change it. BTW: all of this was done without any bad intent. It's 100% us being stupid and not coordinating and being diligent enough.
      - stalfosknight 4y ago
        You only get one chance to make a first impression.
        geoduck14 4y ago
        >You only get one chance to make a first impression. Well, this person had 6 first impressions.
      - tpoacher 4y ago
        Send a seventh to apologize! /s (on a serious note, good on you for taking action though. +1)
      - 4y ago
- kaoD 4y ago
  I know this is well-intentioned and not an automated message, but I find it ironic that you managed to get an additional message to him over here.
  - tpoacher 4y ago
    one asking them to establish contact for communication to continue, no less. xD I can't help be reminded of those "if you'd like to unsubscribe call us so we can harass you with offers even more" you see in some company terms and conditions.
- oxfordmale 4y ago
  tnolet, if I get five emails from a company with 48 hours, I will set up a spam rule for them. If I really need to get that much help to get started, your UX design is likely not very good.
  - tnolet 4y ago
    You are correct. I’m the same. Our emails are even pretty good. Our UX is pretty damn good. Somehow we dropped the ball here.
    - kthejoker2 4y ago
      When you fix it, write up a post mortem so others can lesrn from your mistake! Since it's distressingly common.
- musicale 4y ago
  > if we hit the the spam cannon too hard Maybe consider, oh I don't know, not deploying a spam cannon in the first place? The good news is that this sort of thing is enough to trigger the spam filter in my email program so I'll never see it. Companies have this astonishing arrogance assuming they should be able to interrupt actual humans with robot messages from noreply@crapcorp.com - typically marketing messages that cannot actually be replied to and do not qualify as respectful communication.
  - geoduck14 4y ago
    >Maybe consider, oh I don't know, not deploying a spam cannon in the first place? I'm not at all related to the people you are talking to, but I am a dev who has accidentally built spam cannons before. It is surprisingly easy to spam people - you need to deliberately build in checks - and put them in the right places to prevent spam cannons.

mattgreenrocks 4y ago

The 'cost' of email is borne by the recipient, mostly.

chairmanwow1 4y ago

Sounds like they are optimizing for a KPI on time to full integration. Someone else paid for it, now they want to make sure that you are actually using it. Still absurd, but I know this is a problem friends of mine have had.

bombcar 4y ago
The "here's how to use the product you paid for" emails that trickle out over a few weeks or a month is vastly different than "throw you into every single marketing email bucket we have" but companies seem to lean toward the latter.

tnolet 4y ago

Hey CSMastermind, I'm founder at Checkly and I got a ping we were mentioned. We do send out some "getting started" messages on autopilot. We also did a product launch Thursday and then our regular changelog on Monday. That probably was overwhelming. If you could email me on tim -at- checklyhq -dot- com I will track down if we hit the the spam cannon too hard.

wccrawford 4y ago
I don't use your tool and I'm unrelated to CSMastermind, but I can tell you that you absolutely hit the "spam cannon" too hard. 5 messages in 48 hours? That's absolutely ridiculous. They could all have been 1 message if it was important that they get that info, and it could have been 0 messages if it wasn't.
- tnolet 4y ago
  You are correct. I will figure out two things. 1. Why our fancy expensive mailing/marketing tool (Intercom) does not spread these messages in a relaxed fashion (it should) 2. If of those five messages, maybe two were the obligatory "confirm your email" and standard "Welcome to Checkly, this is what we do" TL;DR we should not spam.
  - tnolet 4y ago
    We checked our Intercom. We spammed. One user got six emails in a 5 day span. There were some separate initiatives going on. We didn't check the settings and current outgoing mail. We will change it. BTW: all of this was done without any bad intent. It's 100% us being stupid and not coordinating and being diligent enough.
    - stalfosknight 4y ago
      You only get one chance to make a first impression.
      - geoduck14 4y ago
        >You only get one chance to make a first impression. Well, this person had 6 first impressions.
    - tpoacher 4y ago
      Send a seventh to apologize! /s (on a serious note, good on you for taking action though. +1)
    - 4y ago
kaoD 4y ago
I know this is well-intentioned and not an automated message, but I find it ironic that you managed to get an additional message to him over here.
- tpoacher 4y ago
  one asking them to establish contact for communication to continue, no less. xD I can't help be reminded of those "if you'd like to unsubscribe call us so we can harass you with offers even more" you see in some company terms and conditions.
oxfordmale 4y ago
tnolet, if I get five emails from a company with 48 hours, I will set up a spam rule for them. If I really need to get that much help to get started, your UX design is likely not very good.
- tnolet 4y ago
  You are correct. I’m the same. Our emails are even pretty good. Our UX is pretty damn good. Somehow we dropped the ball here.
  - kthejoker2 4y ago
    When you fix it, write up a post mortem so others can lesrn from your mistake! Since it's distressingly common.
musicale 4y ago
> if we hit the the spam cannon too hard Maybe consider, oh I don't know, not deploying a spam cannon in the first place? The good news is that this sort of thing is enough to trigger the spam filter in my email program so I'll never see it. Companies have this astonishing arrogance assuming they should be able to interrupt actual humans with robot messages from noreply@crapcorp.com - typically marketing messages that cannot actually be replied to and do not qualify as respectful communication.
- geoduck14 4y ago
  >Maybe consider, oh I don't know, not deploying a spam cannon in the first place? I'm not at all related to the people you are talking to, but I am a dev who has accidentally built spam cannons before. It is surprisingly easy to spam people - you need to deliberately build in checks - and put them in the right places to prevent spam cannons.