4 ms·

If you recognize the brand but have never been inclined to make a purchase... it hasn't worked.

fsckboy 4y ago
if a larger number of people purchased the product only after the campaign started, even if GP didn't purchase, the campaign has worked.
bobthepanda 4y ago
Sometimes the point of the advertising is to make you ignore its competitors.
samatman 4y ago
We both know what Patek Philippe and Bugatti are, have you ever wanted to buy one?
- rocket_surgeron 4y ago
  - russelldjimmy 4y ago
    “I feel so strongly about this that it MUST be fact!” That’s not how objectivity works, buddy.
  - kelnos 4y ago
    There is no such thing as "objectively ugly". Aesthetics are, by their very nature, subjective. Just did an image search, and while I wouldn't drive a Bugatti (I'm not that kind of person), I think they look... fine? And not sure what axe you have to grind with Patek Phillipe (or their wearers), but I also did an image search for those, and I don't really get your rage here. Most of the watches that came up seem pretty toned-down, and don't scream "look at me I'm so rich" or whatever.
    - ReptileMan 4y ago
      Bugattis are on the uglier sides of supercars for me. They just look off to me.
    - rocket_surgeron 4y ago
  - Fnoord 4y ago
    Its weird. I am European, and I am in love with the aesthetic of Corvette (American). Never met any European who likes Corvette. Where do I know it from? Test Drive, some PC game in the very early 90s. I grew up with parents owning a sub-top brand sports car. Anyway, some brands are just unreachable. Ferrari, Lamborghini, and... Bugatti. As the saying goes: Porsche is for those who cannot afford these. I have people in my family who owned a Porsche, and who own a Tesla. They, like the sports cars my parents owned, are cool cars, each with their pros and cons.
- EarlKing 4y ago
  Actually I only know the latter, not the former, and no. However, the point was that if the advertisement does not incline me to buy because of the sheer absurdity of its location and timing then it doesn't work. Shotgunning ad dollars at random shit and hoping it works is how we get spam.
IG_Semmelweiss 4y ago
you are getting downvoted but i learned something from your comment I dont think you can judge all Ad ROI on thr basis of pure unit purchases. I'd argue the key metric is gross dollars. Why? Because if an ad campaign by bugatti elevated the price point bt which existing customers buy, just based on perception of nonbuying customers... Then that is a success
- EarlKing 4y ago
  The only way that could be valid is if the price one was willing to pay was positively influenced by nonbuyers, i.e. even if someone else doesn't want to buy it they regard it as some manner of status symbol and, therefore, influence you to pay a higher price for it. I do not regard a bugatti as such, but your mileage may vary.

if a larger number of people purchased the product only after the campaign started, even if GP didn't purchase, the campaign has worked.

bobthepanda 4y ago

Sometimes the point of the advertising is to make you ignore its competitors.

samatman 4y ago

We both know what Patek Philippe and Bugatti are, have you ever wanted to buy one?

rocket_surgeron 4y ago
- russelldjimmy 4y ago
  “I feel so strongly about this that it MUST be fact!” That’s not how objectivity works, buddy.
- kelnos 4y ago
  There is no such thing as "objectively ugly". Aesthetics are, by their very nature, subjective. Just did an image search, and while I wouldn't drive a Bugatti (I'm not that kind of person), I think they look... fine? And not sure what axe you have to grind with Patek Phillipe (or their wearers), but I also did an image search for those, and I don't really get your rage here. Most of the watches that came up seem pretty toned-down, and don't scream "look at me I'm so rich" or whatever.
  - ReptileMan 4y ago
    Bugattis are on the uglier sides of supercars for me. They just look off to me.
  - rocket_surgeron 4y ago
- Fnoord 4y ago
  Its weird. I am European, and I am in love with the aesthetic of Corvette (American). Never met any European who likes Corvette. Where do I know it from? Test Drive, some PC game in the very early 90s. I grew up with parents owning a sub-top brand sports car. Anyway, some brands are just unreachable. Ferrari, Lamborghini, and... Bugatti. As the saying goes: Porsche is for those who cannot afford these. I have people in my family who owned a Porsche, and who own a Tesla. They, like the sports cars my parents owned, are cool cars, each with their pros and cons.
EarlKing 4y ago
Actually I only know the latter, not the former, and no. However, the point was that if the advertisement does not incline me to buy because of the sheer absurdity of its location and timing then it doesn't work. Shotgunning ad dollars at random shit and hoping it works is how we get spam.

IG_Semmelweiss 4y ago

you are getting downvoted but i learned something from your comment I dont think you can judge all Ad ROI on thr basis of pure unit purchases. I'd argue the key metric is gross dollars. Why? Because if an ad campaign by bugatti elevated the price point bt which existing customers buy, just based on perception of nonbuying customers... Then that is a success

EarlKing 4y ago
The only way that could be valid is if the price one was willing to pay was positively influenced by nonbuyers, i.e. even if someone else doesn't want to buy it they regard it as some manner of status symbol and, therefore, influence you to pay a higher price for it. I do not regard a bugatti as such, but your mileage may vary.