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I never understood why Pirelli was Inter Milan's sponsor for more than 2 decades. I always thought to myself: What's the return of investment there? But then I
by emilsedgh 4y ago
I never understood why Pirelli was Inter Milan's sponsor for more than 2 decades. I always thought to myself: What's the return of investment there?
But then I realized I only know Pirelli because of that sponsorship.
Now I have never bought a tyre in my entire life and I couldn't care less about tyres but as far as brand recognition is considered that investment has worked.
- yareally 4y agoMy car came with higher end perellis. Was not that impressed by them, but could be my bad luck. After hitting a fairly big pot hole, it caused a major bubble to form on the side of the rubber. Switched them out for Michelin and haven't had an issue 2 sets later
- metadat 4y agoIt's almost like the F1 tires have nothing to do with the consumer tires.. hmm. Brand failure? I think so. My Michelin's are fine and grip effectively.
- lethologica 4y agoMichelin is another interesting one with their whole Michelin Star food/restaurant thing.
- ojbyrne 4y agoI have no citation for this, but it seems like Michelin guides started off as advertising (to get people driving in France during early adoption of cars) but is probably now a separate (presumably profitable) business.
- Tsiklon 4y agoThe Michelin guide still uses the Michelin man and the stylistic iconography of the tire brand as theirs. I believe they’re still fully integrated
- Dyac 4y agoYes, it was to get people driving more. 1 Michelin Star = worth stopping for 2 Stars = worth a detour 3 Stars = worth a trip just to eat there
- EarlKing 4y agoIf you recognize the brand but have never been inclined to make a purchase... it hasn't worked.
- fsckboy 4y agoif a larger number of people purchased the product only after the campaign started, even if GP didn't purchase, the campaign has worked.
- bobthepanda 4y agoSometimes the point of the advertising is to make you ignore its competitors.
- samatman 4y agoWe both know what Patek Philippe and Bugatti are, have you ever wanted to buy one?
- rocket_surgeron 4y ago
- russelldjimmy 4y ago“I feel so strongly about this that it MUST be fact!” That’s not how objectivity works, buddy.
- kelnos 4y agoThere is no such thing as "objectively ugly". Aesthetics are, by their very nature, subjective. Just did an image search, and while I wouldn't drive a Bugatti (I'm not that kind of person), I think they look... fine? And not sure what axe you have to grind with Patek Phillipe (or their wearers), but I also did an image search for those, and I don't really get your rage here. Most of the watches that came up seem pretty toned-down, and don't scream "look at me I'm so rich" or whatever.
- 4y ago
- rsynnott 4y agoSo I vaguely recognise the brand, probably because of this sort of thing, but until this moment I had no idea they made tires. If you’d pressed me I’d probably have said beer, though I now realise I’m thinking of Peroni. So maybe not _terribly_ effective brand advertising, then.
- FanaHOVA 4y agoIt's not made to have you go buy tires, but to remember them when you're at a tire shop and see them on the shelf.
- Lio 4y agoThis. When you get the call saying you need new tyres and they list 2 brands you’ve never heard of and Pirelli there’s a greater chance you’ll pay the premium over an unknown. I had a similar reaction when redoing our kitchen. The chap listed some meaningless flooring brands to me. Except one of them was Quick-Step… “Like the pro cycling team?!” says I like a big kid. Guess what we walk on in our kitchen now? Plus I get to tell all my cycling buddies whenever they come round for the first time. Same goes for silicone window sealant. The brands mean nothing to an amateur like me but when I see Soudal brand at the store I think of the cycling team and so that’s the brand I buy.
- jaclaz 4y agoOnly for the record, for about 20-25 years (between roughly 1990 and 2015) Pirelli was active in many fields besides tyres, including: real estate -> now Prelios electric and fibre cables -> now Prysmian coated steel cables -> then sold to Bekaert glasses and optical systems -> then sold to Corning and Cisco Nowadays the focus is on tyres and the property is essentially Chinese (Chemchina). In the mentioned years they also made broadband (ADSL) modem/routers, clothing, design glasses, and what not.
- irjustin 4y agoPirelli one actually makes a lot of sense not for the general consumer, but for cross recognition with F1. The solely owned the F1 contract via regulation. Brand recognition is an ambiguous yet important way to maintain that. The bigwigs who help build the regulations of F1, you have to believe a number of them watch football.
- JohnJamesRambo 4y agoMy knowledge of Pirelli came about from the Pirelli calendar. https://en.wikipedia.org/wiki/Pirelli_Calendar https://en.wikipedia.org/wiki/Pirelli_Calendar
- brudgers 4y agoPirelli is based in Milan. It is sponsoring the older home town team.