This whole piece is spot on. The most obvious example of audience capture that occurs to me is Joe Rogan's podcast. From about 2010-2013, it was a comedy podca

This whole piece is spot on. The most obvious example of audience capture that occurs to me is Joe Rogan's podcast. From about 2010-2013, it was a comedy podcast that was just starting to get some high-profile guests. My theory is that his numbers with the conspiracy theorists and MMA bros were doing too well to ignore, and the transition into increasingly alt-right commentators was slow enough to not scare off regular listeners. The rest is history. There is enormous latent demand for right-wing commentary. Rush Limbaugh, Bill O'Reilly, and Sean Hannity dominated AM Radio and Fox News, but now that demand is being fulfilled where the audience is—podcasts and YouTube. I've seen whole YouTube channels go full right-wing-talking-points, solely based on audience requests in the comments section.