If GAAP is the only measure, then Amazon and Salesforce have been utter failures for 20+ years, only returning 120,000% and 4000% returns to shareholders. In f

If GAAP is the only measure, then Amazon and Salesforce have been utter failures for 20+ years, only returning 120,000% and 4000% returns to shareholders. In fact, if an investor went by GAAP, he would have missed the entire massive SaaS boom of the past decade.