It would be hard to overstate how much I dislike the design, and (more objectively) I think it's working against you. I know the 90s are cool right now, but "S

It would be hard to overstate how much I dislike the design, and (more objectively) I think it's working against you. I know the 90s are cool right now, but "Saved By the Bell intro" theme doesn't confer a lot of confidence in the product. There's also a lot of low-contrast text (black text on purple background), bizarrely wide fonts, buttons/CTAs that don't look clickable at first glance, cards and pills that do look clickable but aren't, and distracting animations. I've now spent at least 60 seconds on the page and still haven't actually absorbed any information because it's so busy and distracting. I badly want to close it as soon as I start skimming it. The design is serving itself (and the designer), not whatever message you are trying to communicate. Remember that with hipster-y, polarizing designs, you're filtering out some audience. You may hope it's an audience you don't need or don't care about, but sometimes that's not the case, and you'll never know because they'll just look like anonymous bounces.