About the Bloomberg comparison: It has certainly attracted attention on HN, so it wasn't pointless. I might be somewhat close to your target demographic and p

About the Bloomberg comparison: It has certainly attracted attention on HN, so it wasn't pointless. I might be somewhat close to your target demographic and personally have a vague notion of the Bloomberg terminal as a thing you use for high-profile trading, not much more, so I can't do anything with the 90%. I would also think that you're targeting the same people who'd otherwise use one, so not me. What might catch me (without offending people who know more about the terminal) would be something like "The [equivalent of a] Bloomberg terminal for [your target audience]".