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French data protection update: Google Analytics is (still) illegal

16 points by pumkesjaan 4y ago

deleted 4y ago
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basquiyacht 4y ago
What happens when privacy shield 2.0 is made into a legal document? Everyone will be using Google Analytics again?
legrande 4y ago
Why do people use GA? I've tried it, and it's so unnecessarily complex. They should have a 'lite' version that just focuses on unique visits and impressions, and that's it. The tool is massively underused by the majority who use it. I can see the use-case for startups and large companies who are doing A/B testing and doing funnels etc but using it for basic metrics is like bringing a gun to a knife fight due to its complexity.
- deleted 4y ago
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- jussivee 4y ago
  GA is overwhelming. I’ve seen how people open their GA dashboards and are paralyzed by the sheer amount of information. Now, Google is forcing all their users to GA4, which is even more complicated than Universal Analytics. So yeah, GA has two big problems: information overflow and privacy. What’s interesting, though, is that most analytics tools still violate European privacy laws. The GDPR is straightforward: if you collect or process personal data, you need user consent. So, if your tracker is anonymous, that should be fine. But, the ePrivacy Directive also applies to web analytics software. Article 5.3. states: "Member States shall ensure that the storing of information, or the gaining of access to information already stored, in the terminal equipment of a subscriber or user is only allowed on condition that the subscriber or user concerned has given his or her consent…" In other words, every analytics tool needs user consent. More about that topic here: https://volument.com/comply-with-data-privacy-laws https://volument.com/comply-with-data-privacy-laws
- yakak 4y ago
  The whole point of using it is to connect AdWords spend and/or the maximum amount of data you can get out of google search. There's a definite cost to not tuning these things as well as google possibly can. If you actually want to know about your own website, just about any competing tool is better.
- peakminute 4y ago
- legitster 4y ago
  Historical data. If you wanted to figure out where user drop-off is happening, you don't want to have to set up the data aggregate then and wait 6 months for your answer. It's better to collect too much now and let you figure out what to do with it later than to never have useful data when actually have a question to ask it.
deleted 4y ago
[deleted]

16 points by pumkesjaan 4y ago

deleted 4y ago

[deleted]

basquiyacht 4y ago

What happens when privacy shield 2.0 is made into a legal document? Everyone will be using Google Analytics again?

legrande 4y ago

Why do people use GA? I've tried it, and it's so unnecessarily complex. They should have a 'lite' version that just focuses on unique visits and impressions, and that's it. The tool is massively underused by the majority who use it. I can see the use-case for startups and large companies who are doing A/B testing and doing funnels etc but using it for basic metrics is like bringing a gun to a knife fight due to its complexity.

deleted 4y ago
[deleted]
jussivee 4y ago
GA is overwhelming. I’ve seen how people open their GA dashboards and are paralyzed by the sheer amount of information. Now, Google is forcing all their users to GA4, which is even more complicated than Universal Analytics. So yeah, GA has two big problems: information overflow and privacy. What’s interesting, though, is that most analytics tools still violate European privacy laws. The GDPR is straightforward: if you collect or process personal data, you need user consent. So, if your tracker is anonymous, that should be fine. But, the ePrivacy Directive also applies to web analytics software. Article 5.3. states: "Member States shall ensure that the storing of information, or the gaining of access to information already stored, in the terminal equipment of a subscriber or user is only allowed on condition that the subscriber or user concerned has given his or her consent…" In other words, every analytics tool needs user consent. More about that topic here: https://volument.com/comply-with-data-privacy-laws https://volument.com/comply-with-data-privacy-laws
yakak 4y ago
The whole point of using it is to connect AdWords spend and/or the maximum amount of data you can get out of google search. There's a definite cost to not tuning these things as well as google possibly can. If you actually want to know about your own website, just about any competing tool is better.
peakminute 4y ago
legitster 4y ago
Historical data. If you wanted to figure out where user drop-off is happening, you don't want to have to set up the data aggregate then and wait 6 months for your answer. It's better to collect too much now and let you figure out what to do with it later than to never have useful data when actually have a question to ask it.

deleted 4y ago

[deleted]