I don’t know if “co-opt” is even the right way to think about it. Do you remember all the breathless articles from the early 2000s about how jelly bracelets are

I don’t know if “co-opt” is even the right way to think about it. Do you remember all the breathless articles from the early 2000s about how jelly bracelets are a sex thing? I think this is the modern version of that.