> where I discussed how government is shifting its language from describing us as people with data rights to consumers with contracts, was spot on. You’ll under

> where I discussed how government is shifting its language from describing us as people with data rights to consumers with contracts, was spot on. You’ll understand if I’m not gloating. This is exactly the issue, and the most important point that people and small businesses should be focused on. Especially when dealing with organizations that want to use the "consumers with contracts" model. Stop using the word "Consumer". People are not consumers, they don't consume things. People and Individuals purchase things with their own purchasing power as "Customers". We are not apart of a mindless machine, where businesses are the engine and we are the gears. Its the other way around, and the more that people promote this in the work place and other areas of life, the better. Words are like magic, they can empower, or enslave us. Don't let the few, who want to control public perception, make the calls.